User Experience Designer & Visual Designer

Who I am

I'm the mixture of my mother's love and my father's perseverance. An avid creator and keen observer.

I spent most of my childhood in Bogota, Colombia learning from my mothers side of family full of artists and musicians, as well as my father's leadership and entrepreneurship. Today I'm married to an amazing woman, I am a film enthusiast and as of recently, a contributor to the noun project.

I'm a fan of

What I do

Since 2007 I have worked as a freelance designer in areas of web, mobile, advertisement and branding. I am a practicioner of design thinking, user centric design and lean UX. I am a native researcher, compulsive organizer and keen listener – never assuming, always asking.
User Experience

"Every object tells a story if you know how to read it."

-Henry Ford

User Interface Design

"How do I create a sculpture of David? It's simple, I remove everything that doesn't look like David."



"In this ever-changing society, the most powerful and enduring brands are built from the heart.

―Howard Schultz

  • Kino7
  • KINO7 is an app that helps you organize and visualize your goals. It streamlines the essential components of a to-do list, time tracker, note-taking tool, schedule planner, calendar, alarms, reminders, and project management tools into one app. Most importantly, it is built to be based on your goals from short—to long term goals and those you hope to integrate into your daily life as a habit. It is an internal compass that improves the quality of your life.

  • KINO7 is visually based on constellations and the thought that the sum of more than one point equals a larger form. In the case of the app, these points are achieved by completing user generated goals, habits and tasks. This organizational tool allows for purposeful time spending while visualizing how it has been spent, helping the user to prioritize the goals which are most important.

  • MotaWord
  • MotaWord is the fastest and most efficient human-translation platform. It effectively combines the efforts of over 5,600 top linguists from around the globe, working simultaneously on the same project while being coordinated efficiently through a smart back end. The clients can monitor the project progress and quality in real time – unique to the industry. In addition, translators use shared resources like glossary, translation engine and memory while MotaWord handles all the administrative tasks that would otherwise waste time. See it in action at www.motaword.com

  • "I can for sure say that their site design is absolutely beautiful. Also, the brand mark, so smart."

    —Tina Roth Eisenberg of SwissMiss.

  • nosoy
  • Cheap meat has become a way of life in much of Europe, but the full price is being paid across Latin America. Vast soya plantations and their attendant chemicals have lead to poisonings and violence brought by forced migration of rural families into larger cities. The objective of nosoy is to inform people of the damages caused by these plantaitions as well as educating them on current alternatives.

  • FashionAble
  • FashionAble is a leater tag that goes under the regular labels which tells the size, color and if it belongs to a set outfit. It aims to help the visually impaired with the tasks of shopping for clothing and getting dressed. We arrived at this solution after interviewing several people and concluding that since everyone had a different challenge, our product or service had to be highly simplified. The answer wasn't a delivery system, a special form of packaging or even a new clothing brand specialized for the visually impaired —we didn't need to reinvent the wheel, but distill and improve on existing methods.

  • CassetteType
  • CassetteType began with the construction of a typeface made out of cassette tapes. By the end, the project had become a stop-animation video about aging. The idea comes from the realization that a common item such as a cassette tape, can have a strong personal connection, bringing back lost memories of youth.


Feel free to send me an email at r.medina372@gmail.com

call me at 1.914.513.6543